The Magical World Of 1970’s Vintage: “Rock Star” Belt Buckles By Pacifica


You know what wasn’t cool about the 70’s? Nothing, jack. Heavy metal, punk, glam, what a decade. But just because I was still a kid during the 70’s, doesn’t mean that I didn’t get in on the awesomeness of it all. I loved Kiss, lived for Iron-on’s, and was always sending away for some garbage I couldn’t live without by way of some magazine or a box of cereal.

Recently, I was doing some “research” for a column I write for Destroy the Brain, and got pulled through an Internet rabbit hole full of vintage “Rock Star” belt buckles made by Pacifica Manufacturing in Los Angeles. Three hours later, I’m still in awe of these things, and you will be too. It appears that Pacifica started making belt buckles sometime in mid-70’s, were partial to sparkly laminate, and kept cranking out their classic oval buckle designs through 1978.  To this day people are still making some pretty great fake-outs of Pacifica’s original designs.

This guy put together a pretty nice gallery of Pacifica’s amazing fashion relics – like their line of sport and historical event themed buckles, as well as his own massive personal collection.

What follow are images that blew my mind, one by one today. So strap on your belts, and set your Wayback machine for 1976 – it’s going to be a trippy ride…

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5 Responses to The Magical World Of 1970’s Vintage: “Rock Star” Belt Buckles By Pacifica

  1. Fantastic! The 70th ruled!

  2. Dude, I’ve got a couple of those. I had no idea they were anything. Now I need to go find them.

  3. Yeah you do Eric!

  4. Ron Wanclovic

    Have a nice collection of the kiss a huge kiss fan and still dont have all of them…anyone that has in-depth info regarding the history of the company and its owners please contact my email

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